Ikigai (生き甲斐) is a Japanese concept that translates to "a reason for being." It combines four essential life elements: what you love...

What is the fear of being seen The fear of being seen is an often deep rooted fear of showing one’s true and authentic self, usually...

If you’ve worked on a brand design with me, you’ll know I love creative direction. It’s my favourite part of the branding process, and I...

Branding doesn’t have to be overly complicated. If you nail some key principles, you will be well on your way to managing a professional...

1. Get to know yourself Getting to know yourself, your beliefs, your core values, why you do what you do and what you stand for from my...

Everyone has core values, whether consciously aware of them or not, they show through in all aspects of your life and brand. Getting...

Lankzi’s passion for music started at a young age, through playing drums professionally for 7 years, to then discovering Drum&Bass on an...

In this blog, we take a look at short-form video content and the benefits it could have for music artists. What is short form video...

Music marketing tips and tricks to help you make a noise, on a budget.

How to optimise your YouTube account for optimum performance